Where tradition sparks Innovation, through Design.
Ac Milan - Soccer school
A fresh and appealing image to promote the newly established AC Milan soccer school in Hong Kong. An "Impactfull" Image that foster the desire to become a Young Champion.
A new image to present the brand. The focus was to demonstrate the dual personality of the brand. A strong heritage and presence in the Chinese market and its roots & strong partnership with French wineries.
A Special edition for VIP customers to celebrate the year of the horse.
Fiat 500 - DPurse
In collaboration with the Emergent designer C. Pelagallo, we developed an entire line of luxury leather goods inspired by the Fiat 500. The project has been named Dpurse as “D” is the symbol for 500 in Roman numbers.
FIAT 500 is one of the most important products of the FIAT line-up. For its launch, FIAT requested to create a Fashion accessories line that could delight the customer and enhance its appurtenance of the FIAT 500 community.
As Part of a corporate interview with the CEO we shared our vision on how an effective Branding Strategy could have been benefitial to the brand entering the APAC market
A Brand development strategy to approach the APAC market. The study has been conducted leveraging on the key selling points of the brand. Starting from an unconventional positioning we developed in close relationship with the brand a tailored strategy to penetrate the Asian market.
Hydrogen Jeans one of the fastest growing Italian luxury sportswear brands. We developed a brand new image for the Brand Company profile. As part of their expansion in APAC this tool is a key element of the corporate presentation and development.
A proposed new Image and identity system for the Network of Italian Chamber of commerce in Australia. The system Feature a new Brand inspired by Italian Futurism. The Brand architecture leverage the localization of each chamber, without loosing the corporate level of the institutional Brand.
Lee Kum Kee
A Challenging and fascinating project with this design we explore a Classic Modern mood.
We looked at our Hong Kong heritage, reinterpreting the colonial classic structure with a modern twist.
This solution incorporates all the traditional LKK elements as the gold plate and the LKK plate shot.
We are elevating the product to a slightly more premium solution while still remaining accessible.
The key selling point is to focus the attention on the product's ease of use.
This solution in very rich in information while remaining ordered and balanced.
Leighton - Wynn Cotai
A Tailored bidding strategy and a crafted corporate booklet for our client to engage its client in a new project. Every detail has been studied and crafted with maniacal precision. From the choice of the paper to the printing finishing.
Mercato 8 Milano
Concept Development & Brand Identity for a new affordable luxury retail. The development stages required not only the study of the image, but mainly the Business Design of the new venture.
Two studies to engage the Asian consumers, the first study was an infographics flyer to ease the online purchase of capsules. The second study a set of POP materials to promote the launch of a new machine.
Outlet Global Management
A New image and Corporate identity for a unique service company. Specialized in Development and Management of Outlet retails. OGM sets a new standard in the industry.
Business Design & Branding Strategy study for a classic Italian Leather manufacturer. Looking to expand into the Asian market with a new brand the studi has been conducted developpint the brand nad business model.
A fresher look for the business branch of Sony music Italy. The Image restyle was consaquance of a Business Design process to engage other coporation in using astists and special mucisc products to promote and expand their brand.
A new digital Image and a Strategic Design Study of tailored made products for one of the most exclusive Motorcyclels in the market. Each product has been crafted to meet the expectations of the higly demanding custumers of the bike.